Audience Republic is an all-in-one platform that helps over 300 festivals, event promoters, venues, and artists increase ticket sales. The audience manager brings all sales and audience data to one safe place, allowing promoters to incentivize fans with rewards and sell more tickets through word-of-mouth marketing tactics.
Event marketing software company Audience Republic has appointed former Patron Technology President and CRO Brian Arnone as Chief Revenue Officer.
“We’re thrilled to have Brian onboard,” says Audience Republic CEO Jared Kristensen. “With over two decades of experience, including leadership roles at Ticketfly, Showclix and Patron Technology, Brian will play a critical role in continuing our growth in North America, Europe, United Kingdom, and our other markets globally.”
“Audience Republic is the answer to a question people have been asking me my whole career: ‘How are you going to help me sell more tickets?’” says Arnone “I’ve had to answer that question more times than I can count.”
Arnone’s work at Patron Technology included leading Sales, Marketing, and Account Management teams of 250 people. He served on the company’s Senior Leadership team, acquiring companies in the realms of ticketing, mobile apps, experiential marketing, logistics software, and cashless RFID.
Prior to Patron Technology, Arnone served as President and COO of Pittsburgh-based ShowClix, growing the company’s revenue by 240% within three years through his direction of the company’s Sales, Marketing, and Client and Customer Success teams. Arnone credits his success there to the talented team of people he worked with. In 2017, this growth led to the successful sale of the company to private equity firm Providence Strategic Growth.
As SVP of Sales for Ticketfly, Arnone fostered major growth in his sales team of 50+ people, which played a key role in the company’s successful sale to Pandora in 2015. Arnone describes Ticketfly as “a special group. It was incredible. Everyone worked hard and had each other’s backs.”
The work Audience Republic has done in building a platform specific to events makes it a logical next step for both Arnone’s career and the industry as a whole, and Arnone is excited to be part of it. “What’s been missing in the industry for a long time is an actual Event CRM,” he says. “I think with Audience Republic, what’s critical is we’re not doing it against anybody; we’re actually doing it in conjunction with partners throughout the industry. We’re able to work together as a collaborator rather than a disruptor, for the better of the client.”
As a trusted leader in the field, Arnone brings his ability to forge and maintain relationships while significantly growing company revenue as he helps Audience Republic continue to fulfill their mission of being the number one platform powering the marketing for all events.
“For Audience Republic, we’re targeting fast growth,” he says. “As we continue our expansion, we’ll be opening ourselves up to additional segments in music, sport and entertainment, as well as growing our teams in North America and Europe.”
For Arnone, Audience Republic’s growth potential is inextricably linked to the collaboration at its core. “I look at Audience Republic as an opportunity to partner with a lot of people that I respect,” he says, noting that his career to date has been largely based around building a diverse network of technological innovators and event organizers.
Audience Republic stands out as a leader in the space. “I love the idea of making it as easy as possible for the artist or the promoter to truly own, understand and actually use their audience” he says. “As far as how the Audience Republic platform looks to the consumer and the results that the promoter or the artist gets, it’s incredibly valuable, especially as the industry weans itself off so heavily relying on social platforms to drive ticket sales.”
Arnone sees an exciting time ahead for Audience Republic, and the industry as a whole as the world opens back up, about which he is optimistic – “Probably the most optimistic ever, actually,” he says. “The next two to three years for the event industry will be pretty magical.”