Audience Republic is a new Australian-made marketing platform for promoters, festivals, artists, and venues to rally their fans and harness their data to sell more tickets.

“Many are just so over-reliant on social media to sell tickets,” said co-founder and CEO Jared Kristensen. “However, people are waking up to the fact they don’t own the followers they’re building up on social media.”

UK and Europe’s The BPM Festival, MADE Festival and Weird Science have already signed on. Designed to work with all ticketing platforms, its Fan CRM is a single place to bring together sales and audience data from the platforms event professionals already use.

“We offer a way for them to actually use their data to sell more,” added Kristensen. “That includes tickets for physical events or livestreams, as well as merch, album launches, and memberships.”