Sydney promoter Jared Kristensen this week launched Audience Republic, a marketing platform designed for promoters, festivals, artists, and venues, to rally their audiences and harness their data to sell more tickets.”

The problem: Promoters are too reliant on using social media to sell tickets.

“However, people are waking up to the fact they don’t own the followers they’re building up on social media,” reckons Kristensen who holds the title of CEO while co-founder Brian Arnone is chief revenue officer.

Solution: Designed to work with all ticketing platforms, Audience Republic uses its existing data and offers email marketing platform, text messaging and advertising network integrations with rewards for fans for referring their friends.